Summer may have just ended, but if you’re already looking ahead to developing products and packaging for next year’s beach season, Technavio’s Global Sun Care Products report highlights three key emerging trends predicted to impact market growth through 2020.

Trend #1: Product Innovations Through Technological Advancement

More innovative products are being developed, due to advancements in formulation and ingredient technologies.

Trend #2: Demand for Private Label Brands

The number of private label brands is increasing. These products are undercutting the retail prices of branded labels. Alliance Boots’ brands, for example, are gaining popularity in European countries and in the US.

Trend #3: The Use of Nanotechnology in Product Development

L’Oréal and Shiseido are using nanoparticles in their sun care products to give a premium appeal.

Further Insights

Brijesh Kumar Choubey, one of Technavio’s lead industry analysts for cosmetics research, also notes a few insights. “An emerging trend in the global sun care products market is the growing popularity of multifunctional products,” he says.

Choubey continues, “BB creams act as moisturizers, serums, foundation for makeup, and sunblock, and are gaining popularity because of the convenience they offer. Technavio researchers predict a higher demand for such multifunctional products in North America and Western Europe over the forecast period.”

We can also expect to see new descriptions on labels for sun care products. Choubey says, “Earlier, most sun care brands had labels such as sun block and 100% protection. Vendors are also using labels such as “dermatologically tested” or “anti-oxidants present” on their products to enhance appeal.”

Choubey also notes a rise in the use of spray dispensers for sun care, as well as enhanced decorations for labels, saying, “Vendors are launching products in convenient and attractive packs and formats such as foams and sprays. They are also making use of digital technology to develop enhanced graphics and printed labels.”


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